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Sam Fender donates twenty-five thousand pounds Mercury Prize to grassroots music venues

Sam Fender accepting the award in his hometown
The musician won the honor recently in his hometown

The star has handed over the complete sum of his twenty-five thousand pound award cash to the MVT, which functions to save the UK's grassroots live music spots.

Fender was awarded the cheque on October 16 as his third album People Watching was chosen as the outstanding release of the past year.

The musician has chosen to donate the funds to the MVT, in recognition of the essential function small stages played in his initial steps.

"I would not have achieved this success if it wasn't for all the performances I performed around the region, and further afield, when I was beginning," remarked Sam Fender. "These locations are legendary, but they are facing challenges."

Since the start of 2023, over 150 of these venues have permanently closed – approximately 16 percent of the total UK scene.

In the last year, top acts like the band Pulp, Coldplay, the singer Katy Perry and Sheeran have all supported the MVT in its initiatives to help venues survive, by adding a minor surcharge to their ticket costs, which benefits smaller concert halls.

He also took part, collecting over £100k on his 2024 arena tour to support thirty-eight grassroots venues across England, Scotland, and Wales.

These funds helped spaces that were confronting possible closure due to difficulties stemming from water damage, fires and family tragedies, as well as regulatory hurdles, court cases and neighbor objections.

Other venues were granted financial assistance in modernizing infrastructure and gear that helped musicians and concertgoers.

"The concept that revenue from shows in large arenas backs the independent spots, where it all starts for artists like me, is just logical," the star has said.

The band Pulp in concert
Pulp are one of the many acts who gave their honor winnings to charity

He is not the first artist to give his Mercury Prize prize money to charitable organizations.

In they received the trophy in the year 1996 for their release their work, lead singer Jarvis Cocker declared that the group would donate their winnings to the charity War Child.

In 2002, musician the artist divided her prize across several organizations, including the NSPCC and a charity for Sickle Cell.

"I also gave a grand to my local community centre, to their classes, because I did gymnastics when I was a child and they required new equipment," Ms Dynamite shared with the media.

In recent years, the band gave their winnings to the local youth club that supported their group, alongside other independent music bodies.

Additionally 1994 winners M People gave their winnings to a MS organization after a friend was identified with the illness.

"Receiving the award was ample," remarked vocalist the singer. "The cash was the bonus but we didn't need the cherry, because we had the main prize. So our winning impacted somebody else's life."

In the past week, the Music Venues Trust announced it had saved a couple of small stages in that region, by bringing them into community ownership.

The first in that area and the other in Bristol were acquired under the Own Our Venues scheme, which is backed by the arts council and supporters who purchase "ownership units" in the properties.

About the author

Krystal Christensen

A tech enthusiast and digital strategist with over a decade of experience in analyzing emerging technologies and their impact on society.

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